This SW 'Get it Now' landing page was one of many dynamic merchandising flash experiences I developed for the luxury shoe retailer.

The interactive nature of the product presentation increases customer engagement, and the entire module is configurable via an easy to edit xml file for re-use.

High impact product imagery is combined with JavaScript and Flash to deliver streaming runway videos when a user rolls over a shoe. Items can be purchased directly from within the application via JavaScript overlays.

In addition to the design & development I was also responsible for the video production & optimization for this project.

View a demo of this experience

I developed this application during my time as VP of Technology for estrategyfirst.