One of many dynamic merchandising experiences I developed for fashion retailer Armani Exchange using flash and actionscript.
The interactive nature of the product presentation increases customer engagement, and the entire module is configurable via an easy to edit xml file for re-use.
An infinite vertical scrolling strip of products is presented to the user and scrolls in reaction to the mouse position. Rolling over an t-shirt changes the color of the large model t-shirt to match and displays product information. Items can be purchased directly from within the application