3 Day Blinds was going through a rebranding and reorganization exercise and needed a full site review and audit. We looked at the usability, search engine friendliness and technology platform for errors, opportunities and challenges.

During this site review, over 35 technical and usability issues were uncovered, documented and reviewed. All bugs were corrected and numerous design and usability enhancements were implemented including a brand new dynamic drop-down navigation that was highly optimized for search engine digestion

This was a high-impact, short client engagement with a focused goal and measurable results.

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I performed this work during my time as VP of Technology with Petals Decorative Accents.