This SW shoes landing page was one of many dynamic flash experiences I developed for the luxury shoe retailer.

The interactive nature of the product presentation increases customer engagement, and the entire module is configurable via an easy to edit xml file for re-use. Shadows and even the item reflections are dynamically generated allowing the entire experience to be changed without editing code.

High impact product and campaign imagery is delivered in an interesting way. Stunning hi resolution product images are presented in a 3d cover flow inspired layout. Thumbnail images and a top menu allow easy navigation and animated flipping between cards keeps the customer engaged. The application supports keyboard navigation and items can be purchased directly from within the application via JavaScript overlays.

View a demo of this experience

I developed this application during my time as VP of Technology for estrategyfirst.